ABOUT THE PROJECT
Art of Creation unites and lives by the values of an artistic movement led by Headhunterz, Wildstylez and Noisecontrollers. Together they set out to design the sound of tomorrow while honoring their roots – creating pure and perfected Hardstyle that resonates with the soul. Those who know the story, will tell you that this is not an ordinary label. Art of Creation is an ever-growing platform, a source of electronic craftsmanship and a home for the global community. The pursuit for quality and greatness in music endures. The future ahead lives in our imagination. Until it is shaped by the Art of Creation.
What we helped with
We developed the visual identity, the brand story and a comprehensive artwork template and assets, resulting in a varied output of visually connected release artwork within the overarching world of the brand storytelling.
Art of Creation is a family, and treats its artists and fans as such. We developed a custom alphabet that allowed for a custom logo for every artist on the label, as a focal center point for all release artwork. Using the alphabet extensively also led to sustained fan interaction online and adds to the imagined history of the world behind Art of Creation.