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Defining the visual brand story

ABOUT THE PROJECT is a mobile services company based in the Netherlands. Setting new standards in customer experience, offers a platform that outperforms growing customer expectations.

What we helped with

We helped, an industry leader in messaging and payment solutions, define and visualise their brand story by developing an overarching design concept and visual communication language. Studio GAAR developed the concept and overarching brand design, accompanied by extensive implementation guidelines and cohesive graphic design tools, custom icon sets, motion graphic assets and templates and followed up with campaign videos to establish the new brand and message.


Based on CM's principles of clear communication, innovative technology and empowerment, we provided a structured solution which encompasses CM's wide variety of expanding product offerings. With morse code as a visual representation of messaging and communication, the modular branding system can be applied universally.


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