ABOUT THE PROJECT
As one of the oldest market making institutions, Optiver is an industry leading trading company with ambitious goals to improve market stability and sustainability. Optiver is a proprietary trading firm and market maker for various exchange-listed financial instruments. Its name derives from the Dutch optieverhandelaar, or "option trader".
What we helped with
Studio GAAR brought the existing visual identity to life for various recruitment projects as well as animating the main identity, bringing movement and energy to the visual brand.
Many of the projects we've developed with Optiver, heavily lean on a futuristic 3D interpretation of the brand, emphasising the playfulness with which Optiver tries to real in its potential recruits.