Optiver Global
Creative recruitment via animated 3D storytelling
Art of Creation is a hardstyle music label founded in 2019 by Dutch DJ's Headhunterz, Wildstylez, and Noisecontrollers. The label has quickly gained recognition in the hardstyle scene, with a focus on pushing the boundaries of the genre and delivering top-quality music. The label's brand identity and visual world are inspired by ancient civilizations and mysticism, blended with a futuristic touch, creating a unique and immersive experience for fans.
The logo we designed for Art of Creation incorporates the letters A, O, and C within a triangular shape, representing stability and power. The triangle is an important symbol in many cultures and represents balance, harmony, and creativity. The eye symbol within the logo represents looking towards the future and the label's commitment to pushing the boundaries of the hardstyle genre. Overall, the logo is a powerful representation of Art of Creation's unique vision and identity in the music industry.
At Art of Creation, the label's artists and fans are treated like family, and we wanted to reflect that in our designs. To create a sense of unity and identity across all releases, we developed a custom alphabet that allowed us to create a unique logo for each artist on the label. This alphabet was then used extensively in all visual outputs, creating a cohesive and immersive world that fans could engage with online. By using this custom alphabet, we were able to add to the imagined history of Art of Creation's world, and create a lasting impact on fans.
The logo we designed for Art of Creation incorporates the letters A, O, and C within a triangular shape, representing stability and power. The triangle is an important symbol in many cultures and represents balance, harmony, and creativity. The eye symbol within the logo represents looking towards the future and the label's commitment to pushing the boundaries of the hardstyle genre. Overall, the logo is a powerful representation of Art of Creation's unique vision and identity in the music industry.
At Art of Creation, the label's artists and fans are treated like family, and we wanted to reflect that in our designs. To create a sense of unity and identity across all releases, we developed a custom alphabet that allowed us to create a unique logo for each artist on the label. This alphabet was then used extensively in all visual outputs, creating a cohesive and immersive world that fans could engage with online. By using this custom alphabet, we were able to add to the imagined history of Art of Creation's world, and create a lasting impact on fans.
Each release artwork is a reflection of the label's commitment to pushing the boundaries of the hardstyle genre. By using our custom alphabet and visual world, we have created a cohesive and distinctive identity for Art of Creation that sets it apart from other music labels. We look forward to continuing to explore this world and pushing the limits of creativity with future releases.
